Designed the brand identity of 6-story cafe in Seoul Forest, South Korea called PLAD.
Seoul Forest is a popular location for the latest fashion and beauty trends in Korea. Like its name, Seoul Forest has a large park with lots of trees and flowers, and is most famous for aesthetic and vintage cafes. As it's always crowded with teens and tourists, I wanted PLAD to embody young and bright energy, creating an atmosphere that embraces such aesthetic and unique character.
PLAD is a business that relies on partnerships with other companies or artists, whether it is renting out the floor for private parties and occasions or exhibiting artists' works in the second-floor gallery. understand such needs of prioritizing their relationship with other companies, I designed a business card that would showcase both PLAD and companies we have partnerships with.
