Social Media Strategy

Managing and designing all social media content and merch design for 501(c)(3) nonprofit committed to building apps for other nonprofits.

Blueprint Section

While LA Blueprint is a nonprofit dedicated to serving Los Angeles communities through tech for social good, we make it a priority to stay connected with our UCLA community as well. As VP of Design and Marketing, I run our social media, organize internal and external workshops, plan fundraisers, and lead 40+ developers and designers alongside the 2024-2025 Exec Team aka SEXEC :))) It’s been such a rewarding experience balancing community impact with building a strong team on campus!

Some of our Project Partnerships of 2023-2025
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logo
Let's think...

The Strategy

  • Share creative, useful, and fun content to attract and engage new audiences.
  • Use diverse, interactive methods to increase engagement and maintain strong relationships with current audience.
  • Foster deeper connections by interacting with the audience in meaningful and varied ways.
Interacting with the audience through...

Instagram Stories

Interacting with our audience through Instagram Stories has been such a game-changer. Tech clubs often get stereotyped as super formal and studious—and while there’s some truth to that, Stories let us show a more personal side while still sharing important updates about our club.They’re perfect for answering questions, sharing knowledge, and connecting in a more interactive way. Plus, we get real-time insights into what our audience cares about most, which helps us create even better content!

Sharing knowledge through...

External Workshops

At LA Blueprint, we focus on a knowledge-sharing community. Every quarter, we host at least 2 workshops, sharing information about design and technology and how they intersect. As an external workshop, anyone is able to join, and our content is shared on Instagram and Youtube.

YOUTUBE
Growing our audience through...

Creative Content

The reality is, campus clubs tend to get a lot of attention during recruitment, but that buzz often fades afterward. My goal has been to change that—to find new ways to keep our audience engaged long after recruitment season ends! Through creative posts, interactive content, and consistent updates, we’ve been working to turn those initial connections into a lasting community. It’s been a fun challenge to figure out what resonates and keeps people coming back!

WG
Group 21258
Designed t-shirts, stickers, and quarterzips for the team!

Merchandise

It's still an ongoing process, but here are some insights...

Outcomes

120k
Accounts Reached
630%
Increase in Attraction
15k
Average Views
42.5%
New Followers
A little commotion for the people who’ve made me a better and happier person.

SEXEC!

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It wouldn’t be me if I didn’t go on a spiel about how grateful I am for the community at Blueprint—especially my exec team. Leaving college with the confidence that I’ll have the honor of growing with them continuously is the greatest gift of all. Thank you to my beloved team: Angela Ling, Jeff Lu, Angela Hao, Juliet Zhang, Caroline DebBaruah, and Ryan Yeo (and my little Niccolo).  
‍
Thank you for not only being the best person to lead a group of passionate people with, but also for being someone I got to navigate the world alongside. My favorite person to figure out life together, lifting each other up through every high and low. I love you injeolmi <33